It’s also possible, if unlikely, that the irrepressibility of the “Blueberry Faygo” leak is part of a bizarre marketing scheme, a way of raising anticipation for the single on a streaming platform before its official release. “Blueberry Faygo” popped up on the viral chart at least seven times in roughly a month, making Lil Mosey’s listeners especially relentless. But some fans are particularly devoted - a leak of Playboi Carti and Young Nudy’s “Pissy Pamper/Kid Cudi” proved resilient last year, reappearing on Spotify’s Viral 50 even after it was taken down. Usually these leaks are flagged, often after a social media uproar from the leaked artist’s fans, and taken down relatively quickly. Demos or unreleased songs from Beyoncé, Rihanna, SZA, Playboi Carti, and Lil Uzi Vert have all made their way on to Spotify or Apple Music in the last 15 months. “When you have metadata problems coupled with actors in the system that are trying to game the system, these things will continue to happen,” Dae Bogan, a music licensing expert who founded TuneRegistry, told Rolling Stone last year. Streaming services have consistently struggled to prevent users from uploading leaks on to their platforms there’s just too much music being uploaded daily to prevent some frauds from slipping past the safeguards. “I think it’s gonna be Mosey’s biggest record.” All they have to do is officially release it. “A lot of people would hope to have 21 million streams on a song, and it’s just a random leak for us,” Marshall says. One version of the song that was still on Spotify last week, attributed to an artist named Bennjp, had nearly 22 million streams, meaning it could have netted the uploader “a lot of money,” according to Josh Marshall, who manages Lil Mosey. While the artists are made up, the popularity of “Blueberry Faygo” is very real. After Yung Anime’s inevitable removal, new versions kept appearing: “Blueberry Fejgo” by Khlaw, “Blueberry Fergo” by Lil Monet, “Burberry Faygo” by Lil Andrei, and “Blueberry Fanta” by Shmackdat.Īll these artists are fake, and each posted a creatively titled bootleg of a song that has not yet been released: “Blueberry Faygo,” by the 18-year-old rapper Lil Mosey. When that song was removed, Yung Anime’s “Blueberry Faygo” sprang up in its place it reached Number One. It was almost immediately replaced on the chart by Mikey.Otx’s “Blueberry Faygo” - an identical recording decked out with a new title and attributed to a different artist. That song only lasted a day before it was taken down. It started with “Blueberry Fweigo” by 73bands, which debuted at Number Eight on the U.S. In January, Spotify’s Viral 50 chart, which logs the fastest-growing songs on the streaming platform, was overrun by imposters.
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